Original paper
A Social Network-Based Inference Model for Validating Customer Profile Data
Abstract
Drawing from the social and relational perspectives, this study offers an innovative conceptualization and operational approach regarding the validation of self-reported customer demographic data, which has become an essential corporate asset for harnessing business intelligence. Specifically, based on social network and homophily paradigms in which individuals have a natural tendency to associate and interact frequently with others with similar...
Paper Details
Title
A Social Network-Based Inference Model for Validating Customer Profile Data
Published Date
Jan 1, 2012
Journal
Volume
36
Issue
4
Pages
1217 - 1217
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Notes
History