Combining motivational and volitional interventions to promote exercise participation: Protection motivation theory and implementation intentions

Objective: This study compared a motivational intervention based on protection motivation theory (PMT, Rogers, 1975, 1983) with the same motivational intervention augmented by a volitional intervention based on implementation intentions (Gollwitzer, 1993). Design: The study had a longitudinal design, involving three waves of data collection over a 2‐week period, incorporating an experimental manipulation of PMT variables at Time 1 and a...