Emotion and the Framing of Risky Choice
Abstract
One of the most noted phenomena in social and political decision-making is the occurrence of a framing effect. For example, on problems involving risky choices, individuals tend to act risk-averse when the problem is framed in terms of gains (e.g., saving lives, making money) and risk-seeking when the same problem is instead framed in terms of losses (e.g., deaths, losing money). Scholars have begun to identify the processes underlying framing...
Paper Details
Title
Emotion and the Framing of Risky Choice
Published Date
Feb 8, 2008
Journal
Volume
30
Issue
3
Pages
297 - 321
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History