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Media coverage and location choice
Abstract
Emphasizing the importance of informed location choice, prior strategy research has examined how private information about locations affects foreign direct investment. Publicly available media information has received little attention, however, perhaps because its impact on location choice is expected to be trivial. This study examines the relationship between the extent of a location's media coverage and the number of entering foreign firms in...
Paper Details
Title
Media coverage and location choice
Published Date
May 24, 2013
Journal
Volume
35
Issue
4
Pages
596 - 605
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