Paradoxes of Online Investing: Testing the Influence of Technology on User Expectancies*

At an increasing rate, individual investors are taking personal control over their financial destinies by investing their money online. Compared to offline do‐it‐yourself approaches, evidence suggests that investors exhibit lofty expectations and perform significantly worse after going online. However, little is understood about the mechanisms fueling expectancies, the role technologies play in their formation, or how technologies shape...