Review paper

Market Entry in the Presence of Network Effects

Volume: 40, Issue: 6, Pages: 1535 - 1557
Published: Dec 29, 2011
Abstract
This research holds that extant theory on real options has several limitations with regard to strategic initiatives in markets influenced by network effects. In addressing these limitations, the authors argue that markets with strong network effects tend to enhance both growth and deferral options. Furthermore, the extent to which growth and deferral options affect market entry in these settings is conditioned by both the strength of network...
Paper Details
Title
Market Entry in the Presence of Network Effects
Published Date
Dec 29, 2011
Volume
40
Issue
6
Pages
1535 - 1557
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