Tweet this: A uses and gratifications perspective on how active Twitter use gratifies a need to connect with others

Published on Mar 1, 2011in Computers in Human Behavior4.31
· DOI :10.1016/j.chb.2010.10.023
Gina Masullo Chen11
Estimated H-index: 11
(SU: Syracuse University)
Twitter is an Internet social-network and micro-blogging platform with both mass and interpersonal communication features for sharing 140-character messages, called tweets, with other people, called followers. Hierarchical OLS regression of survey results from 317 Twitter users found that the more months a person is active on Twitter and the more hours per week the person spends on Twitter, the more the person gratifies a need for an informal sense of camaraderie, called connection, with other users. Controlling for demographic variables does not diminish this positive relationship. Additionally, frequency of tweeting and number of @replies, public messages between Twitter users, mediate the relationship between active Twitter use and gratifying a need for connection. Results are discussed in light of uses and gratifications theory.
  • References (58)
  • Citations (362)
#1Jen-Her Wu (NSYSU: National Sun Yat-sen University)H-Index: 18
#2Shu-Ching Wang (NSYSU: National Sun Yat-sen University)H-Index: 2
Last.Ho-Huang Tsai (TSMC)H-Index: 2
view all 3 authors...
#1Charles Steinfield (MSU: Michigan State University)H-Index: 42
#2Joan Morris DiMicco (IBM)H-Index: 18
Last.Cliff Lampe (MSU: Michigan State University)H-Index: 33
view all 4 authors...
#1Courtenay Honeycutt (IU: Indiana University Bloomington)H-Index: 3
#2Susan C. Herring (IU: Indiana University Bloomington)H-Index: 43
Cited By362
#1Martina Benvenuti (National Research Council)
#2Agata Błachnio (KUL: John Paul II Catholic University of Lublin)H-Index: 13
Last.Elvis Mazzoni (UNIBO: University of Bologna)
view all 5 authors...
#1Sooyoung Choi (PNU: Pusan National University)H-Index: 1
#2Insin Kim (PNU: Pusan National University)H-Index: 8
Last.Keun-Hyung Kim (Jeju National University)H-Index: 1
view all 5 authors...
#1Andrew C. Billings (UA: University of Alabama)H-Index: 16
#2Ryan M. Broussard (UA: University of Alabama)H-Index: 1
Last.Mingming Xu (BSU: Beijing Sport University)H-Index: 1
view all 4 authors...
View next paperFacebook as a toolkit: A uses and gratification approach to unbundling feature use