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Tweet this: A uses and gratifications perspective on how active Twitter use gratifies a need to connect with others

Published on Mar 1, 2011in Computers in Human Behavior4.31
· DOI :10.1016/j.chb.2010.10.023
Gina Masullo Chen11
Estimated H-index: 11
(SU: Syracuse University)
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Abstract
Twitter is an Internet social-network and micro-blogging platform with both mass and interpersonal communication features for sharing 140-character messages, called tweets, with other people, called followers. Hierarchical OLS regression of survey results from 317 Twitter users found that the more months a person is active on Twitter and the more hours per week the person spends on Twitter, the more the person gratifies a need for an informal sense of camaraderie, called connection, with other users. Controlling for demographic variables does not diminish this positive relationship. Additionally, frequency of tweeting and number of @replies, public messages between Twitter users, mediate the relationship between active Twitter use and gratifying a need for connection. Results are discussed in light of uses and gratifications theory.
  • References (58)
  • Citations (362)
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References58
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#1Jen-Her Wu (NSYSU: National Sun Yat-sen University)H-Index: 18
#2Shu-Ching Wang (NSYSU: National Sun Yat-sen University)H-Index: 2
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#1Charles Steinfield (MSU: Michigan State University)H-Index: 42
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#1Courtenay Honeycutt (IU: Indiana University Bloomington)H-Index: 3
#2Susan C. Herring (IU: Indiana University Bloomington)H-Index: 43
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#1Sooyoung Choi (PNU: Pusan National University)H-Index: 1
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#1Andrew C. Billings (UA: University of Alabama)H-Index: 16
#2Ryan M. Broussard (UA: University of Alabama)H-Index: 1
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