Organizational Identity and Legitimacy under Major Environmental Changes: Tales of Two UK Building Societies

We studied how organizational identity (OI) and organizational legitimacy (OL) interplayed within two British building societies during drastic environmental changes over two decades. Four salient phases of environmental changes were identified in the British building society sector over the last two decades (introduction of new regulatory framework, recession, demutualization threats and post-demutualization era). Comparative analysis of the...