Original paper

Nutritional Content of Foods Advertised During the Television Programs Children Watch Most

Volume: 95, Issue: 9, Pages: 1568 - 1574
Published: Sep 1, 2005
Abstract
Objectives. We sought to code food (nutritional content and food type and eating occasion) and character (cartoon and live action) attributes of food advertisements airing during television programs heavily viewed by children, and to represent and evaluate the nutritional content of advertised foods in terms of the nutrition facts label. Methods. Food advertisements (n=426) aimed at general and child audiences were coded for food and character...
Paper Details
Title
Nutritional Content of Foods Advertised During the Television Programs Children Watch Most
Published Date
Sep 1, 2005
Volume
95
Issue
9
Pages
1568 - 1574
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