Micro‐Practices of Strategic Sensemaking and Sensegiving: How Middle Managers Interpret and Sell Change Every Day*

This paper looks at the workings of ongoing primary sensemaking and sensegiving micro‐practices by which middle managers interpret and sell strategic change at the organizational interface. Through middle managers’ routines and conversations related to the implementation of a strategic change in a top‐of‐the‐line clothing company, the article shows how they contribute to renewing links with stakeholders, in particular clientele, by drawing on...