Individual Reactions to New Technologies in the Workplace: The Role of Gender as a Psychological Construct

Using the theory of planned behavior (TPB), individual reactions to a new technology and technology usage behavior were studied over a 12‐month period among 552 employees being introduced to a new computer‐based system in the workplace. When considering gender as a psychological construct by employing Bern's Sex Role Inventory (BSRI), important distinctions were revealed. Specifically, masculine gender‐typed individuals exhibited the same...