Review paper
Are you sure you have a strategy?
Abstract
Executive Overview After more than 30 years of hard thinking about strategy, consultants and scholars have provided an abundance of frameworks for analyzing strategic situations. Missing, however, has been any guidance as to what the product of these tools should be—or what actually constitutes a strategy. Strategy has become a catchall term used to mean whatever one wants it to mean. Executives now talk about their “service strategy,” their...
Paper Details
Title
Are you sure you have a strategy?
Published Date
Nov 1, 2005
Volume
19
Issue
4
Pages
51 - 62
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Notes
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