An Empirical Test of the Consequences of Behavior-and Outcome-Based Sales Control Systems

Volume: 58, Issue: 4, Pages: 53 - 67
Published: Oct 1, 1994
Abstract
In a previous volume of this journal, the authors presented a behavior versus outcome sales control continuum based on methods of monitoring, directing, evaluating, and compensating the salesperson's efforts and results. They empirically test their propositions about how control system perceptions influence salespeople on a diverse sample of sales representatives. They find that the predicted effects of control philosophy on affective and...
Paper Details
Title
An Empirical Test of the Consequences of Behavior-and Outcome-Based Sales Control Systems
Published Date
Oct 1, 1994
Volume
58
Issue
4
Pages
53 - 67
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