Original paper
Preferences and Performance of International Strategies in Retail Sectors: An Empirical Study
Abstract
This study examines the international strategies of retailers that have been internationalising aggressively, especially since the 1990s. By applying the Integration-Responsiveness (I-R) framework, we hypothesise that retailers use all four strategies (international, global, multinational and transnational) but that their preferences for these strategies vary across retail sectors (food and non-food). From the inter-sector-based and...
Paper Details
Title
Preferences and Performance of International Strategies in Retail Sectors: An Empirical Study
Published Date
Dec 1, 2014
Journal
Volume
47
Issue
6
Pages
319 - 336
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Notes
History