Preferences and Performance of International Strategies in Retail Sectors: An Empirical Study

This study examines the international strategies of retailers that have been internationalising aggressively, especially since the 1990s. By applying the Integration-Responsiveness (I-R) framework, we hypothesise that retailers use all four strategies (international, global, multinational and transnational) but that their preferences for these strategies vary across retail sectors (food and non-food). From the inter-sector-based and...