Double Forced Compliance and Cognitive Dissonance Theory
Abstract
Festinger and Carlsmith's (1959) experiment has been reexamined by means of the paradigm of double forced compliance. In this paradigm, the dissonance reduction process was observed after the performance of two behaviors instead of only one as in the classical paradigms of this theory. In this experiment, French students first performed a boring task (button-turning) and then described it negatively to their peers. Because these two behaviors...
Paper Details
Title
Double Forced Compliance and Cognitive Dissonance Theory
Published Date
Oct 1, 1997
Volume
137
Issue
5
Pages
594 - 605
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