Original paper
Influence of Environment, Strategy, and Market Orientation on Performance in Small Manufacturing Firms
Abstract
This study’s primary objective is to compare the industry environment impact with the impact of firm strategy and market orientation culture on small manufacturing firm performance. The extent of market orientation has a greater impact on small manufacturing firm performance, than the direct or indirect impact of the particular industry environment and strategy selection. Emphasis on growth/differentiation strategy has a significant impact on...
Paper Details
Title
Influence of Environment, Strategy, and Market Orientation on Performance in Small Manufacturing Firms
Published Date
May 1, 1999
Journal
Volume
45
Issue
1
Pages
33 - 46
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Notes
History