Product and geographic scope changes of multinational enterprises in response to international competition

Volume: 40, Issue: 7, Pages: 1149 - 1170
Published: Mar 26, 2009
Abstract
What happens when multinational enterprises (MNEs) face competition in their own home market from imports or through foreign direct investment (FDI)? We provide a differentiated assessment of the influence of these two types of foreign competition on the product and geographic scope of MNEs. We apply the awareness–motivation–capability framework to international business (IB), hypothesizing that an increase or decrease in scope depends on the...
Paper Details
Title
Product and geographic scope changes of multinational enterprises in response to international competition
Published Date
Mar 26, 2009
Volume
40
Issue
7
Pages
1149 - 1170
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