Review paper
A taxonomy of business-level strategies in global industries
Abstract
This study presents a taxonomy of business‐level strategies in global industries. Empirical data suggest there are four broad strategies: domestic product niche, exporting high quality offerings, international product innovation, and quasi‐global combination. A discussion of the characteristics and performance differentials of each strategy type is provided as...
Paper Details
Title
A taxonomy of business-level strategies in global industries
Published Date
Sep 1, 1992
Journal
Volume
13
Issue
6
Pages
399 - 417
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History