Heuristics in organizations: A review and a research agenda

A systematic literature review of the articles published in the Journal of Business Research and other organization and management theory (OMT) journals reveals a substantial increase in the number of studies on heuristics. Anticipating the emerging influence of heuristics for OMT, we review the basic principles and the state of the art of its current application. We find that scholars have verified the applicability and value of individual...