Cognitive Tendencies in International Business Research: Implications of a “Narrow Vision”

Some scholars have suggested that international business (IB) research suffers from a “narrow vision.” This paper tests this thesis by extending principles of the cognitive sciences to study the ontological and epistemological features of IB research from, 1970 through, 1997. Operationally, IB scholars' schematic representation of their logic of interpretation as indicated by, 159 figures, including 60 models, conceptualization, and frameworks,...