Review paper
Netchising: The Next Global Wave?
Abstract
Companies have long taken ‘going global’ to mean having a physical presence at locations everywhere. It has meant executives in transit and bricks-and-mortar facilities on the ground. Based on extensive field interviews with executives at 35 different MNCs, our research shows that an increasing number of companies are succeeding overseas without massive foreign investment by adopting the global business model we call netchising. This new...
Paper Details
Title
Netchising: The Next Global Wave?
Published Date
Feb 1, 2004
Journal
Volume
37
Issue
1
Pages
11 - 27
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