Toward an integrative cartography of two strategic issue diagnosis frameworks
Abstract
There exist two prominent accounts of how managers make sense of and take action in relation to strategic issues. The threat–opportunity (TO) and feasibility–urgency (FU) approaches primarily emphasize automatic/affective and active/deliberative strategic issue diagnosis processes, respectively. Current research, however, does not effectively integrate or fully explore the relationship between these two frameworks. We employ theory‐building...
Paper Details
Title
Toward an integrative cartography of two strategic issue diagnosis frameworks
Published Date
Sep 14, 2007
Journal
Volume
29
Issue
1
Pages
93 - 114
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