Review paper
Customer loyalty and the role of relationship length
Abstract
Purpose The objective of this study is to examine the effect of corporate image, perceived value, and switching costs on customer loyalty in customer/provider relationships of different length. Design/methodology/approach Five key constructs, namely: corporate image, perceived value, switching costs, customer loyalty, and length of relationship, were employed. Using a systematic sampling technique, student interviewers randomly approached...
Paper Details
Title
Customer loyalty and the role of relationship length
Published Date
Jan 20, 2012
Journal
Volume
22
Issue
1
Pages
58 - 74
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