Entrepreneurial actions and optimistic overconfidence: The role of motivated reasoning in new product introductions

Volume: 27, Issue: 3, Pages: 291 - 309
Published: May 1, 2012
Abstract
Optimistic overconfidence (OO), that is, being certain of success only to end up disappointed, represents a potentially catastrophic error. However, few studies have identified which entrepreneurial actions are associated with it. To explore this issue, we examined 55 small companies and found that OO of product success was positively related to introducing products that required more resources and were more pioneering. Furthermore, satisfaction...
Paper Details
Title
Entrepreneurial actions and optimistic overconfidence: The role of motivated reasoning in new product introductions
Published Date
May 1, 2012
Volume
27
Issue
3
Pages
291 - 309
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