Review paper
How corporate culture drives strategy
Abstract
The paper argues that corporate culture can be a practical management tool and should be incorporated into the organizational processes aimed at managing strategic change. Differing definitions of culture are examined and the conclusion is drawn that its best practical use is as a contingent variable within an open systems framework of strategic analysis. A contingency framework for the cultural analysis of organizations is then constructed in...
Paper Details
Title
How corporate culture drives strategy
Published Date
Apr 1, 1993
Journal
Volume
26
Issue
2
Pages
110 - 118
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