Registered Reports: A new publishing initiative at Cortex

Marketing research draws heavily from the methods of Psychology and Economics, where questionable research practices (QRPs) are evident and replication rates are low; it is thus likely that QRPs and low replicability rates are pervasive in Marketing. Here, we review proximate and systemic issues that contribute to this state, and survey prominent solutions currently available to researchers for combating QRPs, namely, preregistration, registered...