Original paper
Environment‐strategy coalignment: An empirical test of its performance implications
Abstract
The positive performance impact of a coalignment between the environment and strategy of a business is an important theoretical proposition in strategic management. In spite of its importance and intuitive appeal, the extent of empirical support is equivocal and riddled with problems of conceptualizing and testing for coalignment. This paper evaluates alternate approaches to testing such a proposition and argues in favor of specifying...
Paper Details
Title
Environment‐strategy coalignment: An empirical test of its performance implications
Published Date
Jan 1, 1990
Journal
Volume
11
Issue
1
Pages
1 - 23
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Notes
History