Review paper
Market Orientation and Organizational Performance: Is Innovation a Missing Link?
Abstract
In recent years, a market-oriented corporate culture increasingly has been considered a key element of superior corporate performance. Although organizational innovativeness is believed to be a potential mediator of this market orientation–corporate performance relationship, much of the evidence to date remains anecdotal or speculative. In this context, the authors present a systematic framework to test the postulated “market...
Paper Details
Title
Market Orientation and Organizational Performance: Is Innovation a Missing Link?
Published Date
Oct 1, 1998
Journal
Volume
62
Issue
4
Pages
30 - 30
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