Trends in international business thought and literature: A review of international market entry mode research: Integration and synthesis
Abstract
Although entry mode strategy has traditionally been a central topic of research in international business, it is only recently that integrated research frameworks have developed. Largely in response to the dynamic reconfiguration of global business, these new insights from channel management, global strategy, alliances, and political economy have infused new perspectives into entry mode research. This article reviews and synthesizes this...
Paper Details
Title
Trends in international business thought and literature: A review of international market entry mode research: Integration and synthesis
Published Date
Nov 1, 1996
Journal
Volume
38
Issue
6
Pages
825 - 847
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