Competition in Multiple Geographic Markets: The Impact on Growth and Market Entry
Abstract
We investigate the impact of contact between organizations in multiple geographic markets, focusing on two competitive behaviors: growth in current markets and entry into new markets. Drawing on sociological and economic theories, we propose that the extent of multimarket contact determines the level of competition experienced by a focal organization and therefore influences its growth and market entry. We also propose that market structure,...
Paper Details
Title
Competition in Multiple Geographic Markets: The Impact on Growth and Market Entry
Published Date
Jun 1, 2000
Volume
45
Issue
2
Pages
232 - 267
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