How national cultural values affect pro‐environmental consumer behavior
Abstract
Purpose – The purpose of this paper is to link national cultural values to personal pro‐environmental value orientations, in order to investigate why the salience of pro‐environmental value orientations differs cross‐culturally. A value‐based model is proposed and tested in a multinational...
Paper Details
Title
How national cultural values affect pro‐environmental consumer behavior
Published Date
Oct 26, 2012
Volume
29
Issue
6
Pages
623 - 646
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