Original paper
Using PLS-SEM technique to model Malaysian construction firms' entry timing decisions in international market expansion
Published: May 1, 2014
Abstract
Market entry timing decision is among the most critical strategies made by a firm to expand internationally. In a dynamic and competitive international environment, the entry timing decision involves the need to balance the early entry risks and the problems in losing opportunities as a result of late entry. This study proposes a theoretical framework to investigate the influence of advantages and disadvantages [dis (advantages)] on entry timing...
Paper Details
Title
Using PLS-SEM technique to model Malaysian construction firms' entry timing decisions in international market expansion
Published Date
May 1, 2014
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History