Images of Strategy
Abstract
Images underlying strategy tend to be simplistic, unimodal, visual abstractions. We suggest that multimodal imagery of strategy, which brings together verbal/narrative, visual/imagistic, and kinaesthetic/haptic nodes, can significantly enrich people’s understanding of their organization and its...
Paper Details
Title
Images of Strategy
Published Date
Feb 1, 2003
Journal
Volume
21
Issue
1
Pages
69 - 78
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