Original paper
The effect of servant leadership on customer value co-creation: A cross-level analysis of key mediating roles
Abstract
This study ascertained the effects of servant leadership on customer value co-creation (CVC) through key mediating roles in the hotel industry. We systematically integrated the three levels of organization, employee, and customer to investigate how servant leadership stimulates CVC through the key mediating roles of the positive psychological capital (PPC) and service-oriented organizational citizenship behavior (SOOCB) of employees....
Paper Details
Title
The effect of servant leadership on customer value co-creation: A cross-level analysis of key mediating roles
Published Date
Aug 1, 2015
Journal
Volume
49
Pages
45 - 57
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Notes
History