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The Value of Pricing Control in Export Channels: A Governance Perspective
Abstract
In this article, the authors expand traditional channel control models to investigate the value of absorbing pricing decisions within an exporter's decision-making domain. From a governance perspective, pricing control is considered a structured continuum driven by factors both internal and external to the firm. More specifically, the authors investigate the organizational and environmental influences driving pricing control decisions and the...
Paper Details
Title
The Value of Pricing Control in Export Channels: A Governance Perspective
Published Date
Dec 1, 2001
Volume
9
Issue
4
Pages
1 - 29
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