Does Improvisation Help or Hinder Planning in Determining Export Success? Decision Theory Applied to Exporting
Abstract
Exporting enables organizations to diversify risk and generate multiple income streams. In turn, the ability to make good export decisions is purported to be a main determinant of performance. Although substantive export decisions are well researched, little is known about how export decisions should be made in practice and whether different decision-making approaches should be combined. This study addresses this gap using decision theory; the...
Paper Details
Title
Does Improvisation Help or Hinder Planning in Determining Export Success? Decision Theory Applied to Exporting
Published Date
Sep 1, 2015
Volume
23
Issue
3
Pages
41 - 65
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