Original paper
The new emerging market multinationals: four strategies for disrupting markets and building brands
Abstract
Praise for THE NEW EMERGING-MARKET MULTINATIONALS One of Strategy and Business's Best Business Books of the Year null book is a real eye-opener. It will forever change your assumptions about international economic competition and who the winners will be. -PHILIP KOTLER Kellogg School of Management and author of Winning at Innovation An insightful read-essential for those wishing to understand the evolution and growth of emerging-economy EMNCs...
Paper Details
Title
The new emerging market multinationals: four strategies for disrupting markets and building brands
Published Date
Apr 17, 2013
Journal
Volume
50
Issue
09
Pages
50 - 5086
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History