The new emerging market multinationals: four strategies for disrupting markets and building brands

Praise for THE NEW EMERGING-MARKET MULTINATIONALS One of Strategy and Business's Best Business Books of the Year null book is a real eye-opener. It will forever change your assumptions about international economic competition and who the winners will be. -PHILIP KOTLER Kellogg School of Management and author of Winning at Innovation An insightful read-essential for those wishing to understand the evolution and growth of emerging-economy EMNCs...