Original paper
Institutional theory and international market selection for direct selling
Abstract
Purpose – The purpose of this paper is to use a theoretical framework (institutional theory) to predict international market selection (IMS) for the direct selling industry. Design/methodology/approach – The authors use independent variables taken from institutional theory to predict IMS for the direct selling industry, allowing the authors to show the relationship between institutional theory – defined independent variables and the relative...
Paper Details
Title
Institutional theory and international market selection for direct selling
Published Date
Jun 1, 2015
Volume
33
Issue
4
Pages
538 - 555
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Notes
History