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The High Price of Customer Satisfaction
Abstract
The article discusses customer satisfaction and the financial performance of organizations, focusing on the results of research which indicates that customer satisfaction rates are more beneficial for a company when they improve upon the rates of competitors as of 2014. Topics include customer loyalty, consumer spending habits, market shares, and customer satisfaction at companies that provide services for niche...
Paper Details
Title
The High Price of Customer Satisfaction
Published Date
Apr 1, 2014
Journal
Volume
55
Issue
3
Pages
37 - 46
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History