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Integrated marketing communications
https://www.wikidata.org/wiki/Q2350449
2,067
Authors
1,205
Publications
Field Hierarchy
Parent
Economics
11.7M
papers
Business
11.6M
papers
Marketing
2.8M
papers
Management
1.7M
papers
Marketing management
37.2k
papers
Relationship marketing
24.8k
papers
Current
Integrated marketing communications
1,205
papers
Child
Marketing mix modeling
979
papers
Trends
Notes
History
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