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Published on Dec 1, 2015in Public Relations Review 1.38
W. Timothy Coombs37
Estimated H-index: 37
(University of Central Florida),
Sherry J. Holladay17
Estimated H-index: 17
(University of Central Florida)
Public relations’ identity in research sets parameters that can limit or illuminate the field. In this paper we consider how public relations have been developing a “relationship identity” in research. General public relations research, as opposed to sub-disciplines such as crisis communication, is dominated by a relationships approach. The focus on relationship was designed to enlighten public relations research and even improve the practi...
20 Citations Source Cite
Published on Aug 8, 2014in Journal of Public Relations Research 1.34
Itai Himelboim18
Estimated H-index: 18
(University of Georgia),
Guy J. Golan11
Estimated H-index: 11
(Syracuse University)
+ 1 AuthorsRyan J. Suto1
Estimated H-index: 1
(Syracuse University)
This study proposes theoretical and practical frameworks to systematically examine mediated public relations in social media spaces. We applied a social network conceptual framework to identify and characterize social mediators that connect the US State Department with its international public. The results showed that social mediators vary in terms of their formality and interdependence. Formal social mediators were primarily US government agencies while informal social medi...
23 Citations Source Cite
Published on Jul 4, 2018in Journal of Public Relations Research 1.34
Mary Ann Ferguson8
Estimated H-index: 8
(University of Florida)
ABSTRACTThis article suggests that agreement on a paradigm focus for public relations scholarship would greatly enhance the probability of productive theory development. The author argues, influenced by Thomas Kuhn, that until those who call themselves public relations scholars come to agreement on the focus of public relations research and theory development, there may be much activity we call research in public relations, but there will n...
7 Citations Source Cite
Published on Sep 1, 2010in Public Relations Review 1.38
Maureen Taylor30
Estimated H-index: 30
(University of Oklahoma),
Michael L. Kent18
Estimated H-index: 18
(University of Oklahoma)
This article examines one issue in how public relations students are socialized in their understanding of the value and power of social media in the practice of public relations. The public relations academic research about social media is explored, as well as the professional claims about the value of social media as a public relations tactic. The researchers conducted a content analysis of 1 year of Public Relations Tactics ...
91 Citations Source Cite
Published on Jun 1, 2015in Public Relations Review 1.38
Dejan Verčič19
Estimated H-index: 19
(University of Ljubljana),
Ana Tkalac Verčič7
Estimated H-index: 7
(University of Zagreb),
Krishnamurthy Sriramesh18
Estimated H-index: 18
(Purdue University)
The purpose of this study was to review the growth of the body of knowledge on the nexus between public relations and ICTs, and digital, social and mobile (DSM) media. We also sought to assess whether these “new” media had induced the body of knowledge to redefine the term public and whether these media had induced us to think differently with regard to the rules of engagement with these publics. Our review of over 35 years of articles in the Public Relation...
12 Citations Source Cite
Published on Jun 1, 2016in Public Relations Review 1.38
Kate Fitch7
Estimated H-index: 7
(Murdoch University),
Melanie James5
Estimated H-index: 5
(University of Newcastle),
Judy Motion16
Estimated H-index: 16
(University of New South Wales)
Abstract This paper explores feminism and public relations through the diverse perspectives of three public relations scholars seeking to understand what a critical-feminist research agenda might offer. It acknowledges that feminist public relations scholarship – at least until recently – is underdeveloped. Drawing on bell hooks’ (1989) notion of talking back, this paper offers a conversation to explore tensions and debates around a feminist agenda for <...
4 Citations Source Cite
Published on Feb 1, 2002in Public Relations Review 1.38
Michael L. Kent18
Estimated H-index: 18
(Montclair State University),
Maureen Taylor30
Estimated H-index: 30
(Rutgers University)
Abstract This essay clarifies the concept of dialogue in public relations. As public relations theory and research move toward a two-way relational communication model, many scholars and practitioners are increasingly using the terms “dialogic” and “dialogue” to describe ethical and practical approaches to public relations. The concept of dialogue is deeply rooted in philosophy and relational communication theory. Its inclusion in the public re...
499 Citations Source Cite
Published on Sep 1, 2016in Public Relations Review 1.38
Jan Servaes6
Estimated H-index: 6
(City University of Hong Kong)
Abstract This article attempts to provide a more scientific overview of the discussion on cultural values in general, and those in China in particular, both from a theoretical perspective as well as exemplified in the reality of public diplomacy or public relations. The concepts of guanxi (inter-relationships) and mianzi (face) are being positioned as essential for an indigenous understanding of the Chinese core value of harmony. The article advocates for an ‘Asiacentric’ mo...
5 Citations Source Cite
Published on Oct 1, 1978in Journal of Marketing 7.34
Philip Kotler73
Estimated H-index: 73
,
William Mindak3
Estimated H-index: 3
* Marketing people are increasingly interested in incorporating publicity as a tool within the marketing mix, although this tool has normally been controlled by public relations. * Public relations people are growing increasingly concerned with their company's marketing practices, questioning whether they "square" with the company's social responsibility. They seek more influence over marketing and more of a counseling and policy-making role. * At the same time, a new...
75 Citations Source Cite
Published on Mar 1, 2010in Public Relations Review 1.38
Lindley Curtis1
Estimated H-index: 1
(University of Georgia),
Carrie Edwards1
Estimated H-index: 1
(University of Georgia)
+ 4 AuthorsKaye D. Sweetser19
Estimated H-index: 19
(University of Georgia)
Abstract This survey of nonprofit public relations practitioners ( N = 409) applied the Unified Theory of Acceptance and Use of Technology (UTAUT). Findings indicate that women consider social media to be beneficial, whereas men exhibit more confidence in actively utilizing social media. Organizations with specified public relations departments were more likely to adopt social media. Positive correlations between UTAUT factors and credibility indicated a greater likel...
225 Citations Source Cite