Affect Control Theory: Delineation and Development

Published: Jan 1, 2012
Abstract
A«cct control 1hcory proposes chat pcoplt· c<~sr themselves and others into siw:uional idcntilies :md thl!n construct C\'Cnts tO valid;uc semimcms cvokc.-d by the identities while maim;~ining chc integrity of behaviors and the spirir of settings as wdl. The normati,rc coherence of social action ariSt.S from cultural :and institmion:al shaping of identities, behJviors, ;and scnin~ . Dh·crsh)' :and innov-ation in soci.l :aetion uisc as different...
Paper Details
Title
Affect Control Theory: Delineation and Development
Published Date
Jan 1, 2012
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