Jack of All, Master of Some: Information Network and Innovation in Crowdsourcing Communities

Many companies obtain new product ideas from their customers through innovation crowdsourcing. This study investigates how simultaneously participating in two crowdsourcing communities hosted by one firm, a customer support community and an innovation crowdsourcing community, affects an individual’s ability to generate novel, popular, and implementable ideas. A customer support crowdsourcing community is where customers help each other develop...