Developing an integrated cross-cultural marketing communication strategy for software developing B2B SMEs
Published: Jan 1, 2015
Abstract
This thesis has been created as a response to the growing interest among small and medium-sized business-to-business software developers to internationalise in order to grow their businesses. The initial study of the problem lead to the insight that a strategic mix of communication channels is a key success factor for an internationalisation. The purpose of this thesis was therefore determined to be to explore what and how different factors...
Paper Details
Title
Developing an integrated cross-cultural marketing communication strategy for software developing B2B SMEs
Published Date
Jan 1, 2015
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History