“Exercise to be fit, not skinny”: The effect of fitspiration imagery on women's body image

Published on Sep 1, 2015in Body Image3.12
· DOI :10.1016/j.bodyim.2015.06.003
Marika Tiggemann74
Estimated H-index: 74
(Flinders University),
Mia Zaccardo3
Estimated H-index: 3
(Flinders University)
Abstract Fitspiration is an online trend designed to inspire viewers towards a healthier lifestyle by promoting exercise and healthy food. The present study aimed to experimentally investigate the impact of fitspiration images on women's body image. Participants were 130 female undergraduate students who were randomly assigned to view either a set of Instagram fitspiration images or a control set of travel images presented on an iPad. Results showed that acute exposure to fitspiration images led to increased negative mood and body dissatisfaction and decreased state appearance self-esteem relative to travel images. Importantly, regression analyses showed that the effects of image type were mediated by state appearance comparison. Thus it was concluded that fitspiration can have negative unintended consequences for body image. The results offer support to general sociocultural models of media effects on body image, and extend these to “new” media.
  • References (42)
  • Citations (98)
#1Jannath Ghaznavi (UC Davis: University of California, Davis)H-Index: 1
#2Laramie D. Taylor (UC Davis: University of California, Davis)H-Index: 12
#1Annalise G. Mabe (FSU: Florida State University)H-Index: 1
#2K. Jean Forney (FSU: Florida State University)H-Index: 9
Last.Pamela K. Keel (FSU: Florida State University)H-Index: 59
view all 3 authors...
#1Carrie E. Bair (VCU: Virginia Commonwealth University)H-Index: 2
#2Nichole R. Kelly (VCU: Virginia Commonwealth University)H-Index: 14
Last.Suzanne E. Mazzeo (VCU: Virginia Commonwealth University)H-Index: 30
view all 4 authors...
Cited By98
#1Natalia De Almeida Piedade De Oliveira (UERJ: Rio de Janeiro State University)H-Index: 1
#2Gabriela Morgado de Oliveira Coelho (UERJ: Rio de Janeiro State University)
Last.Daniela Silva Canella (UERJ: Rio de Janeiro State University)H-Index: 14
view all 6 authors...
#1Kate E. Mulgrew (University of the Sunshine Coast)H-Index: 6
#2Ivanka Prichard (Flinders University)H-Index: 11
Last.Megan S. C. Lim (Monash University)H-Index: 20
view all 4 authors...
View next paperA content analytic comparison of fitspiration and thinspiration websites