Global from the Start: The Characteristics of Born-Global Firms in the Technology Sector
Abstract
IntroductionThe “born global” label originated with Michael Rennie (1993), who studied firms established with the capability to compete internationally and coordinate resources across countries (Jones et al., 2011). Research on born-global firms focuses on how to launch and grow a small firm to satisfy the needs of customers in a global niche (Cavusgil and Knight, 2009;...
Paper Details
Title
Global from the Start: The Characteristics of Born-Global Firms in the Technology Sector
Published Date
Mar 1, 2012
Volume
2
Issue
3
Pages
5 - 8
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Notes
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