Evaluating alcoholics anonymous sponsor attributes using conjoint analysis

Volume: 51, Pages: 12 - 17
Published: Dec 1, 2015
Abstract
Alcoholics Anonymous (AA) considers sponsorship an important element of the AA program, especially in early recovery. 225 adult individuals who had experience as either a sponsor, sponsee, or both, participated in a hypothetical sponsor ranking exercise where five attributes were varied across three levels. Conjoint analysis was used to compute part-worth utility of the attributes and their levels for experience, knowledge, availability,...
Paper Details
Title
Evaluating alcoholics anonymous sponsor attributes using conjoint analysis
Published Date
Dec 1, 2015
Volume
51
Pages
12 - 17
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