Market entry timing and associating factors: A case study of Swedish firms

KeywordsMarket entry timing, associating factorsBackgroundMarket entry timing is an important concept that influences the success of firms in international business. Companies earn big profits due to their perfect market entry timing. In contrast, McKinsey 2005 report showed that for every successful entry, there are four failures. On the other hand, the academic world also pays attention to entry timing by investigating its associating factors....