BEAUTY AND THE BEAST: CONSUMER STAKEHOLDERS DEMAND ACTION IN CHINA
Published: Jan 1, 2008
Abstract
Academic conceptualizations of corporate social responsibility rarely take an institutional perspective. Yet, the socially responsible behavior of multinational companies in China cannot exist within an institutional vacuum. We address this gap in the literature by presenting the case of SK-II Cosmetics, manufactured by Procter & Gamble in Japan and exported to China. In 2006, Chinese authorities announced that SK-II contained toxic chemicals...
Paper Details
Title
BEAUTY AND THE BEAST: CONSUMER STAKEHOLDERS DEMAND ACTION IN CHINA
Published Date
Jan 1, 2008
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