The end of globalization: why global strategy is a myth & how to profit from the realities of regional markets

In a radical departure from traditional thinking, Alan Rugman proclaims globalization a myth. The reality, he says, is that business is almost entirely regional, with multinational firms aggressively competing in the triad of North America, Europe and East Asia. Rugman analyzes what this really means for companies and explains how they can develop successful regional/local strategies. The book should help businesspeople replace ineffective...